The story begins.
I build things that help people live better.
I grew up in a family with longevity genes. At my grandmother’s 90th birthday party, 22 relatives in their 90s were there to celebrate.
But my father died of lung cancer at 60. He had been a heavy drinker and smoker when he was young.
Before he died, I asked him: “If you could live once again, would you do anything differently?”
He replied: “I would take better care of my health.”
It was the best gift he ever gave me. I became obsessed with one question:
How do you build a life worth living?
Starting with taking care of my health.
At 26, I became vegan, quit alcohol, and got deeply into yoga, longevity, and Zen practice. I spent years experimenting with how I ate, worked, thought, and lived.
Then I started building companies.
First, I built Curie London, a consumer hardware startup making fresh skincare without all the plastic packaging. We built a prototype, raised funding from Techstars, and learned many lessons as first-time founders.
Then I co-founded Radiant.
We began by making plant-based meat with no weird ingredients. Eventually, we moved into growing steaks from lion’s mane mycelium. We got our products into supermarkets such as Selfridges and into Michelin-starred restaurants, and built a subscription business that generated $250,000 in revenue.
We spent years trying to help people eat healthier.
Ironically, we sometimes worked so hard doing it that we became less healthy ourselves.
That contradiction stayed with me.
It made me realize that health is important, but it is only the foundation.
You can have a healthy body and still be anxious.
You can build a successful company and still feel empty.
You can chase freedom so hard that you become a slave to your own ambition.
These days, I’m interested in a slightly bigger problem:
How do we help ourselves live long, live healthy, and actually live well?
I’m currently building around longevity and experimenting with Pure, an Instinct-like AI assistant hyper-focused on your lifestyle.
I’m especially interested in health, longevity, consumer products, AI, Zen, and philosophy. I’m obsessed with figuring out how technology can make ordinary life meaningfully better.
I’m still figuring most of it out.
But the direction is pretty simple:
Live long. Live healthy. Live well. Build useful things.